Sustainability

In 2024, our main social investment was in the O Que Será? project, which brought culture and environmental awareness to 1,725 people through ten children’s theater performances in São Joaquim da Barra and Ituverava (SP). After each session, the audience participated in exhibitions featuring toys made from recycled materials and interactive activities led by the actors themselves. The initiative promoted creativity, education, sustainability and expanded access to culture for children and local communities.

Conexão 60+ is an initiative focused on digital inclusion, health and socialization for older adults. With Vittia’s support, the project promotes regular activities related to technology, learning and social engagement, strengthening family and community bonds.

The Letra Jovem project encourages creativity and youth leadership through art and literature. The program offered writing and integrated arts workshops in which participants explored artistic expression and authorial writing. The result was the publication of a book featuring the works created during the course, an example of the transformative power of education and culture.

Through hands-on workshops, participants develop motor, cognitive and emotional skills, learn to use digital tools and expand their social connections. In addition to reducing digital vulnerability, the program stimulates autonomy, self-esteem and even contributes to employability.

The project also includes the creation of a technology room, equipped specifically for activities, offering a modern, welcoming environment designed to support active aging.

With an educational and playful approach, the cultural project Lixinho ou Lixão promotes environmental awareness among children and young people. Through theatrical performances and interactive activities, the initiative encourages proper waste disposal and respect for the environment. Vittia’s support reinforces our commitment to raising a more conscious and engaged new generation in building a sustainable future.

Projeto Cuidar represents Vittia’s ongoing support for Hospital de Amor, a national reference in humanized cancer treatment. The partnership helps maintain hospital activities, which benefited more than 7,700 patients between March and May.

Gadecamp is a social inclusion project that promotes wheelchair basketball for children, teenagers and adults with physical disabilities. The project encourages sports practice, social interaction and overcoming personal challenges, contributing to the autonomy and self-esteem of participants.